In this media age, you must be encountered with numerous TV ads on daily basis. And at least two or three you might be convinced by the company offerings. The basic idea of every advertisement to held the emotional nerve of their target audience. Soothing graphics leads to high user engagement and high TRPs. And all this possible with motion graphics only, the term sounds to be common but in reality, it’s a realm of hi-tech expertise and sophisticated equipment. Creating graphics is itself is a lengthy and a tedious procedure. It started with the development of a script in which basic business objective is put up in the words. A brainstorming session is availed in order to create best messages for the product. Thereafter, the art director with its creative team creates some logical design with handwritten thumbnail storyboard. After that, this storyline is broken into the series of scene sync with the dialogue of the script. The frame by frame sequence display aids the ideas of animation work performance. That sketch schematics were drawn to a specific animation software where the basic design element is created. This design element is put into the motion and their transition is smoothenize with prescribed audio feed. The Moodboard create the multiple colour frame of the design element. The factors like colour saturation, hue, and contrast can be set to the desired level. The visual style and assets are thereafter created the overall look of the design element. Adobe Illustrator is used for creating basic design elements, colour palettes, and typography. Now the lead animator creates a series of test animations which gives a basic glimpse of overall animation flow. After that key motion and visual style are created, the scenes are distributed to multiple animators to analyze the motion design. After attaching all the scenes with each other, the audio feed is added to that motion picture. For advertising purpose, the call to action is added to the video feed. To summarize the whole process in term of the tool used can be illustrated in this following way. For project management and script creation, Google docs and sheets are used. The visual assets and moodhood are developed by Adobe Illustrator. The motion graphics and animation are created by Adobe After Effects. You might obscure by how the project management is done. Well, it’s a very simple errand where Google excel is used to create the workflow of the project. The sheet includes the information regarding key stages, progress update, task assign and feedback. Continue reading Motion Graphics – All you Need to Know